Rewards programs have various measurements of success. RoboRewards provides both active and passive evaluation techniques to help businesses fine-tune their reward programs.
Home
The Home page of the RoboRewards software displays a series of snapshots of the current reward program and location:
- New members & visits
- Offers sent
- Survey feedback
- Average tickets
- Signup comparisons
- Revenue
The date range field filters the results based on pre-determined dates (yesterday, last 7 days, etc.) or a custom date range.
Hover the mouse over a portion of the graph to reveal details.
Surveys
Surveys measure contact satisfaction and help businesses target opportunities through collection of preferences and opinions. The most effective surveys ask questions that help grow businesses, probe for weakness & emphasize strengths.
NOTE - A clever survey reminds contacts of existing offers ("Have you used our Thursday night specials?")
Builds
RoboRewards' software places the business in complete control of the size, content & appearance of their surveys. Phrase questions to match existing products and services. Include custom graphics and matching colors.
Attaching rewards to surveys adds extra incentives for contacts to provide answers. It demonstrates how periodic surveys fit into a modern reward program.
Results
Business owners and manages can review survey results statistically and individually. Statistics average numerical results across all respondents while permitting review of individual written comments and suggestions.
Responses
Contacts respond to surveys with information, preferences, compliments & complaints. RoboRewards software summarizes survey results while allowing users to drill down to individual responses.
Surveys can complete information missing from the profile forms to fill the gaps in a business' contact base.
Preference questions can form the basis for evaluation of a current reward program and help plan new programs or special offers.
Utilize compliments ("I loved your staff" or "99% customer satisfaction") in future advertising (templates) or as employee incentives.
Replies
Business staff reply to negative responses with either canned or customized replies.
Complaints can help an owner or manager spot problems before they destroy a business' reputation. The RoboRewards software tracks replies to negative responses. Alternatively, a business can filter our negative responses.
Statistics
The Statistics tab displays statistics for contact communications, contact lists & transactions. An owner or manager can track the percentage of offers redeemed (over a period of time), compare transactions for different periods or several other evaluation strategies.
Business owners can also export data from RoboRewards to another program for deeper analysis.
Return to Structure and Process.