The Surveys Tab controls sending surveys to contacts, receiving survey responses and sending replies using six subtabs:
- View Surveys - Manage existing surveys
- Create a Survey - Build a survey which can link to a new campaign
- Survey Results - view response totals
- Browse Responses - view individual responses
- Survey Replies - View replies
- Export Responses - download responses for further analysis
Business owners and managers maintain all facets of surveys as a marketing tool to measure and generate public interest.